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BOOK REVIEW: THE MOBILE ANALYTICS PLAYBOOK

Mobile analytics

 

Mobile analytics experts Julian Harty and Antoine Aymer have teamed up to deliver a 161-page handbook designed to help you “enhance the quality, velocity, and efficiency of your mobile apps by integrating mobile analytics and mobile testing”.


Published in February 2016, the book unveils six practical ways mobile analytics and testing can improve the quality of your mobile apps.
1.Doing better testing
2.Using test automation
3.Applying static analysis
4.Scaling mobile testing
5.Processing and applying feedback
from users
6.Using mobile analytics
Julian Harty started his mobile app career in 2006 with Google and he has since dedicated his passion for
innovating mobile analytics to help improve software testing.
Antoine Aymer is market-driven technologist whose enjoys exploring how brands transform businesses to
create new, personal interactions. Aymer uses mobile to define QA product scope, development, and
implement global go-to-market plans.

Their combined expertise as a testing engineer and technology marketing strategist make for an engaging but
easy to follow handbook. The reader benefits from a well laid out plan about how analytics can be used in an
effective manner and utilize your data to the fullest potential. The idea of the guide book is to use gain insight
into your users and maximize the potential of the mobile app.
To download the full PDF of the book click here.

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