SUCCESS STORY

Content Migration from WordPress CMS to Contentful CMS My Account, SEO & CRO

Industry

Travel

Country

UK

Company size

51 - 200 employees

Website

https://www.spabreaks.com/

About Spabreaks

Spabreaks is a UK-based company specializing in spa and wellness experiences. They offer a wide range of spa packages and services, making it easy for individuals and groups to book rejuvenating getaways at various spa destinations

Industry

Gas & Oil

Country

Us

Company size

45.000 employees

Website

About Halliburton

Halliburton Company is an American multinational corporation and the world’s second largest oil service company and responsible for most of the world’s largest fracking operations. The company helps customers maximize value throughout the lifecycle of the reservoir – from locating hydrocarbons and managing geological data, to drilling and formation evaluation, well construction and completion, and optimizing production throughout the life of the asset.

The Challenges

The old CMS was difficult to use, and the client wanted to switch to a new CMS that is user-friendly and content management-friendly. However, the existing traffic levels must be maintained
The existing web interface was notably unfriendly to users, bad design made it a formidable obstacle to achieve a favorable ranking on Google search results


There were notable difficulties concerning the effective management of booking systems, user profiles, and the maintenance of a comprehensive booking history

The Solutions

  • Built a new automation script to transfer all content from the old website to the new website
  • Provided a robust redirect mechanism to support re-direct pages to make sure SEO hasn’t been lost when we shutdown the old site
  • Provided diligent testing/QA effort to go through each of single page to ensure the quality of the project

The Results

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