Content migration from WordPress CMS to Contentful CMS for my account, SEO, and CRO




United States

Company size

51 - 200 employees

About our Customer

Spabreaks is a UK-based company specializing in spa and wellness experiences. They offer a wide range of spa packages and services, making it easy for individuals and groups to book rejuvenating getaways at various spa destinations

The Challenge

  • The old CMS was difficult to use, and the client wanted to switch to a new CMS that is user-friendly and content management-friendly. However, the existing traffic levels must be maintained
  • The existing web interface was notably unfriendly to users, bad design made it a formidable obstacle to achieve a favorable ranking on Google search results
  • There were notable difficulties concerning the effective management of booking systems, user profiles, and the maintenance of a comprehensive booking history

The Solution

  • Built a new automation script to transfer all content from the old website to the new website
  • Provided a robust redirect mechanism to support re-direct pages to make sure SEO hasn’t been lost when we shutdown the old site
  • Provided diligent testing/QA effort to go through each of single page to ensure the quality of the project

The Result

  • Successfully transferred content from WordPress the old CMS to Contentful CMS while still ensuring a user-friendly and content management-friendly platform and maintaining existing traffic levels.
  • A redesigned sitemap and enhanced UX/UI design were implemented, significantly improving the user-friendliness of the web interface and positively impacting Google search ranking.
  • My Account system helps users to efficiently manage their bookings, profiles, and access comprehensive booking history.

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