Efficiently automated content migration from the old Racing Break website to the new one, preserving traffic and saving valuable time




United Kingdom

Company size

51-200 employees

About our Customer

Racing Breaks is a company specializing in organizing horse racing-related travel experiences and packages.They offer a variety of packages that include tickets to horse racing events, accommodations, and sometimes additional amenities.

The Challenge

  • The client planed to decommission the old website hosted on a separate domain in favor of a new one while maintaining website traffic and guiding users to the ne
  • Wanted to migrate all content from the old website to the new one was a time-consuming and resource-intensive task, and an automated solution was being sought to streamline the process while preserving website traffic and search engine rankings.

The Solution

  • Built a new automation script to transfer all content from the old websitr to the new website
  • Provided a robust redirect mechanism to support re-direct pages to make sure SEO hasn’t been lost when we shutdown the old site.
  • Provided diligent testing/QA effort to go through each of single page to ensure the quality of the project

The Result

Successfully migrated the entire content from the old website to the new one while retaining traffic, saving the customer time compared to manual migration of each post

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