Vietnam’s National Costume – the Áo Dài

When one thinks of Vietnam, the first picture in their mind is probably the conical hat, gracing the heads of rice farmers and street vendors. But these hats are purely utilitarian, meant to protect people from the rain and sun. On the opposite end of the Vietnamese fashion spectrum is the traditional dress, known as the áo dài, one of Vietnam’s most iconic cultural garments.

Áo dàis were created in 1744 by the command of Lord Nguyen Phuc Khoat of Hue. At that time, fashion was universal – there was little difference in style between the peasants and the aristocrats. Lord Nguyen, influenced by the fashions of the Chinese imperial court, decreed that that both men and women in his court wear trousers and a gown with buttons down the front. 

Over the next 150 years, the áo dài underwent some minor transformations, with extra panels being added and subtracted. But it was the French who would ultimately shape the current style.

Imagine Paris in its 1920s golden age – jazz, beatniks, writers, lavish parties, artistic exploration and opulence. It was this atmosphere that would take the áo dài from baggy traditional garment to form-fitting dress that made its Paris debut in 1921.

By 1930, the style had gone full-circle and returned to Vietnam where local fashionistas further developed the Parisian influences.

The dress continued to make headlines throughout the decade and was adopted as a national costume. The dress all but disappeared during World War II, but the áo dài reappeared en mass during the 1950s. The infamous Madame Nhu, first lady of South Vietnam, popularized a collarless version beginning in 1958 and then gained immense popularity in the south until 1975. A brightly colored áo dài hippy was even introduced in 1968.

After the American War, with the economy sputtering, the dress was relegated to traditional celebrations such as weddings. It wasn’t until the late 1980s that the style was again popularized and used as school uniforms and also by professional women in banks, travel agencies and flight attendants (the áo dài is the official uniform for state-run, Vietnam Airlines).

With Vietnam’s recent economic revival, consumer spending has skyrocketed and it’s not uncommon for women to have numerous áo dàis of varying color for any number of different occasions.

Today’s áo dàis have come a long way from their traditional beginnings. But even as the country continues its march towards modernization, the traditional dress is still a core element of Vietnam’s contemporary style.

LogiGear Corporation

LogiGear Corporation provides global solutions for software testing, and offers public and corporate software-testing training programs worldwide through LogiGear University. LogiGear is a leader in the integration of test automation, offshore resources and US project management for fast and cost-effective results. Since 1994, LogiGear has worked with hundreds of companies from the Fortune 500 to early-stage startups, creating unique solutions to exactly meet their needs. With facilities in the US and Vietnam, LogiGear helps companies double their test coverage and improve software quality while reducing testing time and cutting costs.

For more information, contact Joe Hughes + 01 650.572.1400

LogiGear Corporation
LogiGear Corporation provides global solutions for software testing, and offers public and corporate software testing training programs worldwide through LogiGear University. LogiGear is a leader in the integration of test automation, offshore resources and US project management for fast, cost-effective results. Since 1994, LogiGear has worked with Fortune 500 companies to early-stage start-ups in, creating unique solutions to meet their clients’ needs. With facilities in the US and Viet Nam, LogiGear helps companies double their test coverage and improve software quality while reducing testing time and cutting costs.

The Related Post

Test Leads and Test Managers very rarely make the decision to offshore. It is typically not a choice, but rather a mandate from company executives who look to offshoring for significant cost reduction. Among US leads and managers responsible for offshore teams, management and oversight of the offshore teams is now cited as their largest ...
Authors: Hung Q. Nguyen, Michael Hackett, Brent K. Whitlock Paperback: 164 pages Publisher: Happy About (August 1, 2006) Language: English Product Dimensions: 8.4 x 5.1 x 0.5 inches “Software is complex but I’m tired of finding bug after bug that a 5th grader would have turned in. Virtually every technical product these days includes a ...
Whenever the subject of managing remote teams arises, most leads and managers that I know would prefer that the work remain in their home office.
Whether you’re looking for a 5-star resort or a UNESCO World Heritage site,Vietnam’s 2025 mile coastline has something for everyone. Vietnam is a country with a plethora of natural beauty which manifests in many different ways. And with 2025 miles of coastline, the country’s beaches are perhaps the pinnacle of that beauty. The characteristics of these ...
Have you ever tried to push heterogeneous groups of people to move in the same direction? It is quite a challenge, isn’t it? And now, imagine this situation in a distributed environment, with people whom you’ve never met, and who must be persuaded by means of phone calls or email. Welcome to our world. We have ...
Over the years we’ve provided an extensive number of articles that provide a wealth of knowledge about outsourcing. Below are links to some of those articles. Avoid Epic Fail. Get Professional Help This article covers the benefits of using professional services team to get great test automation quickly. https://www.logigear.com/magazine/automation-test/avoid-epic-fail-get-professional-help/
A conference on Global Software Engineering: University researchers and Industry experts get together to compare findings and work toward solutions. The 6th IEEE International Conference on Global Software Engineering 2011 (http://icgse.org/) is organized by the world’s largest association for the advancement of technology. The conference brought together researchers and practitioners interested in exploring how globally ...
A lot of people still think primarily about cost-cutting as the main motivation to outsource software development projects to offshore or nearshore providers. However, in recent years the industry has greatly evolved and many providers have greatly invested in the quality of their services.
Introduction Global Test Automation is a strategy that integrates Manual Software Testing, Test Automation, and global resource strategies to maximize the benefits of Software Testing while minimizing the costs. For executives, there are 10 key points to remember when embarking on a strategy of Global Test Automation, which are enumerated in this article.
An Interview With Hung Nguyen, Founder and CEO of LogiGear Corporation This interview was published by Saigon Entrepreneur Weekly (Issue 186, February 2, 2007), the most respected and widely read business magazine in Vietnam. Hung Nguyen is a well known author of best selling books about software testing in the United States and is a ...
In part 1 of this article, we explored the first 5 of the top 10 risks, including: Offshore work can be difficult to measure or quantify, leading to lack of confidence in the offshore effort Lack of visibility into day-to-day work Lack of a competent lead/point-of-contact Lack of contingency plans for downtime Offshore teams lose ...
Options for getting outsourced testing help when you need it most. There are times when organizations need to increase testing for a regular release, to meet a deadline or some unexpected occurrence, but it doesn’t justify expanding the inside team. The options are to quickly find someone for a short term contract, or depending on ...

Leave a Reply

Your email address will not be published. Required fields are marked *

Stay in the loop with the lastest
software testing news

Subscribe